A Brief Introduction to the Brand

Established in 2002 (or 2003) in Los Angeles, California, by mother-daughter team Ladan Shayan andTanaz (Tania) Shayan under brand name SHAY, this label has developed its own distinct style that combines high jewellery craftsmanship with wearability.

Key hallmarks of the brand include:

. Geometric and Art Deco inspired link shapes, layered chains and chunky pavé chain links.

. Fine materials such as 18 karat gold, natural diamonds and gemstones, designed for stacking and layering.

. A design ethos that embraces multiple generations of women — pieces to be worn and lived in, not only admired.

Why This Launch Matters in Dubai

Dubai’s jewellery scene is as diverse and dynamic as its cityscape. With SHAY now available at Aubade, you get access to luxury pieces tailored for this vibrant market, combining global design prestige with regional relevance.

. Local access to global luxury: Rather than hunting down international stockists, Dubai clients can explore SHAY’s fine jewelry in-person or online through Aubade.

. Versatile jewelry for real life: SHAY’s pieces work equally well for a high-profile event in the city or a refined casual outing. That flexibility fits modern Dubai lifestyles.

. Style-meeting investment: With authentic materials and considered design, the pieces hold aesthetic and intrinsic value, a strong proposition for jewelry buyers in the region.

Signature Pieces Worth Exploring

Should you find yourself visiting the SHAY collection at Aubade, here are some 'must-see' works to track down:

. Diamond Pave Geo Flat-Link Bracelet: With 18k yellow gold set with white diamonds in a geometric flat-link setting.

. Baby Pave Diamond Link Bracelet: A refined, softer version of the signature chain link style, ideal for layering or daily wear.

. Single Ear Cuff & Statement Rings:SHAY is very good at marrying statement styles and more subdued designs. Take, for example, ear cuffs with emerald and/or pavé diamonds and pinky rings showcasing simple metal bands.

Styling and Fashion Advice

. Combine a thick link bracelet with a slim diamond tennis piece to smoothly blend bold and elegant styles.

. Think about combining metal types or a splash of gemstone color—SHAY is flexible enough to let you play without overpowering your look.

. Start with a focal point like a statement piece (chunky link chain) and add simpler accessories to balance.

Conclusion

Given that SHAY is also a featured brand in Aubade jewellery in Dubai, you're welcome to explore jewellery that reflects luxury and/or everyday fashion. Whether you're investing in a luxury item for a milestone event or looking to add some style to your jewelry collection, there is a compelling blend of luxury and contemporary design.

To view this entire collection, please click here: Aubade Jewelry – SHAY