In conversation withLaoli
Designer Interview
12·03·2026
You started out in marketing, what was it about jewelry that pulled you in?
I’ve always been drawn to jewelry and the way it lives on the body. I studied communications, but alongside my degree I was taking metalsmithing and wax carving classes whenever I could. The pull toward making was always there.
I followed the more traditional path at first and spent years working in the fashion industry in branding and communications, helping bring other people’s visions and stories to life. That experience sharpened my understanding of brand, narrative and image but it also clarified that I wanted to build something of my own.
Jewelry became that focus. It offers a slower, more deliberate rhythm than fashion. One rooted in craft and intention.
After growing up in Argentina, you now live in Paris. How do both of these places inform your work?
There is a natural laid back elegance in both of these cultures that is expressed differently.
In Argentina, I’m deeply inspired by the tensions and the rawness there: heavy silver against leather or caucho, long skirts paired with hardware, crisp shirting worn on horseback in open nature. Ornament exists with ease. It’s not precious or overthought and it’s part of daily life. That balance between strength and softness, utility and embellishment, continues to shape how I design.
Living in Paris has refined that instinct. It has taught me restraint and how to strip something back to its essential form while keeping its character intact. If Argentina informs the spirit and materiality of my work, Paris brings clarity and precision.
Laoli was created to bring beauty into the everyday and help women come back to themselves through jewelry. Tell me more about that.
The concept of adornment has always been very important to me. The pieces we choose to wear are not just decorative. They really become part of our identity and part of our visual language without words. There is a grounding ritual in it daily, a choice of what comes on and what comes off and this has always felt grounding to me.
“ It’s important to me that everything that is connected to the brand feels handmade, hand-touched and thought through. “
You design your jewels in your Paris studio, tell me about your production.
Sourcing meaningful stones, shells and beads is a large part of my design process. A lot of the design starts from there. I’m drawn to materials with character, irregularity, and presence. Our signature silhouettes are bold yet elevated, created to magnify and contrast the natural beauty of the stone they carry.
All our necklaces are handmade in our studio in Paris. It’s important to me that everything that is connected to the brand feels handmade, hand-touched and thought through.
Because I work with natural materials, production can’t be infinite. Stones vary, availability shifts, and that reality shapes the rhythm of the brand. I don’t design around mass production. I design around what is available, and what feels right.
How important is ethical sourcing to you? How do you ensure your clients know their new jewels are responsible made and sourced?
Ethical sourcing is a key pillar in the way I work. It comes down to personal values, and the personal need to know that I am working and creating in a way that feels honest, authentic to myself and respectful towards the materials and the artisans making it. I work with a lot of artisans and dealers around the world, everything is very personal and I have developed close relationships with them. Craftsmanship and these relationships are the basis of the company.
Whenever possible, I collaborate with RJC-certified ateliers, but many of the artisans I work with are small, independent makers — sometimes just one or two people — who are too small for certification.
I communicate our processes and sourcing transparently, but I don’t feel the need to overstate it. It’s not a marketing tool for me as it’s simply the only way I know how to work.
Which piece(s) of jewelry do you never take off?
My engagement ring which was the first piece of fine jewelry I designed and my dreamy huggie earrings which don’t leave my ears. I wear my pieces every day and I design thinking about how this or that piece makes me feel.
Why do you think woman are so drawn to talisman jewelry and jewels with meaning these days?
I think there is a certain sameness and simplification in how we dress today, so jewelry with meaning naturally becomes the place where personality can surface.
But beyond aesthetics, I think women are craving connection and grounding. To themselves, to memory, to something lasting. A talisman holds that. It can mark a moment, a transition, a feeling you want to carry with you.
For me, jewelry only makes sense when it carries emotional value for the person wearing it. A piece becomes a talisman when it feels lived-in, chosen, and aligned with who you are. That connection is what gives it meaning.
Who - real or imagined - would you like to see wearing your jewelry?
My grandma.
