Skip to content

Forbes: How Duha Al Ramadhan Became A Jewelry Retail Change-Maker

In the Press


FORBES - MARCH 8, 2023

By Kate Matthams

If you thought bling was king in the Middle Eastern jewelry market, you can think again."There's a misconception that the Middle East is about being over-the-top, that there's an almost disposable attitude to money here," Duha Al Ramadhan tells me. "But people are actually very cautious. They are willing to spend a lot on what they love, but they make considered purchases." And as CEO and owner of Kuwait City-based , that's an approach she has carried into her 10-year-old retail business.

Al Ramadhan came up with the concept for Kuwait's first multi-brand jewelry store in 2013, when as an avid jewelry lover, she became frustrated at not being able to find the pieces she wanted close to home. "I was always bringing jewelry back from trips to Europe and the US that was different and unique. It was the early days of Instagram, and I found a cuff that I loved by Alison Lou, but she wasn't stocked anywhere in the region. It inspired me to start a business to showcase contemporary international brands. My husband told me: 'just try, and if you don't succeed in a year, you can shut it down' So I went for it, and we opened in 2014."

Read the full article