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About us

A carefully curated fine jewelry boutique

Our Story

Aubade: a poem or piece of music appropriate to the dawn or early morning. Derived from the French word 'aube', meaning 'dawn'.

When Duha AlRamadhan couldn't find her favorite independent jewelry brands in Kuwait, she decided to turn her eye for style and passion for jewelry into a business. She founded Aubade in 2013, and in the intervening years the original store in Kuwait City has become a destination for design-led contemporary jewelry, for clients from around the region.

Run by an all-female team, the brand now showcases a thoughtful curation of independent and emerging jewelry designers, and has established itself as a trusted purveyor of hand-picked fine jewelry from around the world. With jewels crafted in studios and workshops from the US to India, via France and Italy, the designers on the books represent the vanguard of the contemporary jewelry scene.

At the heart of the Aubade approach, is openness. It's about getting to know clients, nurturing relationships with newly discovered designers, and connecting the dots to introduce beautiful pieces to their new owners. Because finding the right jewel represents the start of something meaningful. In other words, it's a new dawn.

A note from Duha

I’ve always had a passion for jewelry. At a young age, I would handcraft my own pieces and scour local markets for unique finds. So after graduating as an Industrial Engineer, I decided to pursue a business in a field that I loved.

Aubade was started to bring jewels by all of my favorite international designers to the Middle East. Nothing makes me happier than the trust our clientele has shown us, whether it’s a mother looking for a graduation gift, a husband searching for a push present, or a woman treating herself to a piece of jewelry because she’s earned it.

I also love hearing from you. Follow @aubadejewelry if you've come across a brand you'd love to see us stock, want to show us how you're styling your jewelry, or keep up with our latest discoveries.

We look forward to meeting you, in-store or online, soon.

Duha AlRamadhan

Duha AlRamadhan · Founder & Ceo

Meet our designers

Aubade currently represents 23 jewelry designers from around the world, as a trusted source in the Middle East for unique, contemporary fine jewelry.